Sour Sally, the original Indonesian brand as well as the pioneer of the first frozen yogurt in Indonesia. This time collaborates with Mobile Legends: Bang Bang (MLBB). The most popular MOBA game in Indonesia to launch a new frozen yogurt flavor variant that is different but still features the familiar Indonesian flavors. This Collab also packaged with a unique name, namely using the name of the popular MLBB hero. In the Fantastic Flavors of Local Legends campaign, 2 new frozen yogurt variants are named Kadita Freeze. Inspired by Es Doger and Lancelot Like-it-A-Lot which is inspired by Es Cendol.
Kadita one of the heroes inspired by the original Indonesian character. And thne also Lancelot. One of the popular Assassin heroes in MLBB was chosen to be the character who introduced the two newest variants of frozen yogurt from Sour Sally.
Sour Sally’s Unique Collaboration with Mobile Legends: Bang Bang!
“We are very happy with the collaboration with Sour Sally and presenting something new for all MLBB users. Namely two new variants of frozen yogurt inspired by the flavors of the archipelago. In collaboration with two popular characters in MLBB, namely Kadita and Lancelot,” said Summer Ding, Head of Indonesia Marketing, Moonton Indonesia. “We hope that this collaboration will be something that can add to the excitement of playing MLBB games with friends and family.”
The flavors of Es Doger and Es Cendol which have long been in Indonesian culinary traditions. This Menu have the perfect combination with frozen yogurt Sour Sally which is favored by consumers in the country.
In Kadita Freeze and Lancelot Like-It-A-Lot. We combine these flavors with the White Skim frozen yogurt variant and package it in a modern way. For the younger generation of Indonesia who are increasingly fluent in using digital technology and doing activities in cyberspace. In collaboration with Mobile Legends: Bang Bang, we are trying to rekindle this generation’s love for the culinary heritage of the archipelago,”. Said Adhi Putra Tawakal, Head of Marketing, Sour Sally Group.
Sour Sally’s Unique Collaboration with Mobile Legends: Bang Bang!
Kadita Freeze, a creation inspired by Es Doger. Uses Sour Sally’s signature White Skim frozen yogurt and is combined with various toppings such as doger sauce, cassava tape, kolang-kaling, and black sticky rice.
Lancelot Like-It-A-Lot, a creation inspired by Es Cendol. Uses White Skim frozen yogurt as well with a blend of cendol, brown sugar, jackfruit paste, and coconut flakes.
MLBB always wants to provide something unique and different for all its users. This collaboration will certainly be a very interesting and eagerly awaited thing. They could taste frozen yogurt in collaboration with MLBB and Sour Sally while having fun with their friends.
This collaborative creation between Sour Sally and Mobile Legends: Bang Bang can be purchased at Sour Sally outlets, both offline and online, starting August 17, 2021. Keep practicing, play wisely and don’t become a toxic player!
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